TLDR:
I’m an audacious creative director based in New York with 15+ years experience leading 36Oº campaigns and digital innovation. I love building brands that stay ahead of culture, pulling inspo from fashion, beauty, music, and the internet.
My unique point of view results from the holy trinity of creative roles: working at an agency, a tech platform, and in-house.
I have deep expertise in architecting and executing global strategy; leading concepting and production; and leveraging data and analytics to ensure real time efficiency and efficacy of my work across platforms.
I’ve led multi-discipline creative orgs and have built teams from scratch. I am an indispensable cross-functional partner, having worked closely with Fortune 5OO C-Suites throughout my career.
My toughest client is our rescue dog, Henry.
EXPERIENCE
Digitas North America
Vice President, Group Creative Director
November 2024 – Present
The Knot
Creative Director, US Creative
March 2023 – November 2024
Instagram
Global Creative Lead, Instagram Shopping
June 2019 – March 2023
VaynerMedia
Creative Director
April 2017 – June 2019
Associate Creative Director
January 2017 – April 2017
Senior Copywriter
July 2014 - December 2016
PREVIOUSLY
Ralph Lauren
ideeli, inc.
Oscar de la Renta
McCann Erickson